Three apples changed the world.

Adam and Eve's forbidden apple, Newton's apple, and the one we talked about in our introductory class for New Marketing at the Bern Fachhochschule, Steve Jobs' Apple.

In our first class we learnt about storytelling and deepened into Apple's story. Apple's hero passed away last Wednesday 5th October at the young age of 56. We have all heard about Steve Jobs and about how he changed the world, not only with his inventions, but with his phylosophy. The man who revolutioned not only computers, but mobile phones and music industry, can now rest in peace. Will this be Apple's end? Or will it just be the beggining of a new era? This is a question that must have popped into all of our minds as soon as we heard of Steve's death, and we are all willing to see what happens next.

Here we have one of his most inspiring speaches in Stanford, June 2005.

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.” S. Jobs

R.I.P